Zazzle Heart Unveils The Adventure Collection
Zazzle Heart Unveils The Adventure Collection
Redwood City, CA - August 15, 2016 – Zazzle has just announced the availability of a new suite of beautiful handcrafted products made in Kenya, The Adventure Collection. These products are part of Zazzle Heart, an initiative that aligns the nonprofit organization Ubuntu, which works directly with Kenyan makers, with the reach and impact of Zazzle. As part of this collaboration, Zazzle worked closely with a small community of Kenyan artisans, including Maasai tribeswomen, to create these lovely, handcrafted pieces. Each of the seven products is beautifully handcrafted in Kenya and then can be customized on the Zazzle website to yield a completely personalized, laser-etched heirloom product suitable for the most adventurous of consumers. The products include a leather iPhone pouch, leather travel pouch, canvas journal, leather journal, canvas utility tote, leather tote, and leather keychain.
Zazzle Heart first launched in 2015, and this new collection aims to take the offering to a new level of quality with more sophisticated sewing techniques, traditional Maasai beading, and leather options, based on the theme of "Adventure." The partnership with Ubuntu empowers the makers in Kenya by building a sustainable business partnership that drives independence while also creating opportunities to share these beautiful contributions with the world. The inspiration for these new products is the raw beauty of the Rift Valley in Kenya — everything from the delicate beadwork to the raw materials to the stitching. The Zazzle and Ubuntu teams both travelled to the Maai Mahiu region of Kenya to work directly with the artisans on the dimensions, styles, and colors of each of the products, ensuring the highest level of quality in every element of production.
"Ubuntu is a South African word that means 'I am because we are,' and it has been the core of our organization from the beginning. It is all about interconnectedness and meaningful relationships, and it’s the perfect word to unite our model for impact," stated Zane Wilemon, co-founder of Ubuntu. "We’re proud to partner with Zazzle to leverage the power of the Zazzle platform to share these beautiful products with a much larger audience."
The new laser-etching technology developed by Zazzle allows for an unprecedented level of detail and quality with an aesthetic appeal that is on trend. Our laser embellishment process is the first of its kind for high-end leather fashion. Our unique visualization technology allows anyone to upload photos or artworks that can be instantly converted to a beautiful design suitable for laser etching on The Adventure Collection’s leather goods. The products are handcrafted in Kenya, and then embellished in the Bay Area at Zazzle’s own manufacturing facility in San Jose, California.
"From the Rift Valley to Silicon Valley, this partnership enables these skilled artisans of Kenya to share their talents with the world," said Jeff Beaver, Co-Founder and Chief Product Officer, Zazzle. "We are honored to work with these wonderful makers, who have inspired us with their talent and passion — this collection is a celebration of the human spirit and the power of collaboration. We hope that everybody who receives one of these products feels that same inspiration and emotion."
Over time, Zazzle anticipates that it will continue to add products to the collection, a collaborative program which brings together the entire Zazzle ecosystem, including Zazzle designers, makers and customers. This offering was developed to create a connection between the customer and skilled artisans on the other side of the world, who craft all of the products, with love, by hand.
About Zazzle
Zazzle is the world's leading platform for quality custom products. Zazzle's proprietary technology enables individuals, professional artists and major brands, including Disney and Warner Bros, to create and offer billions of unique products for customers worldwide. Creations from 600,000+ designers and hundreds of major brands are available on hundreds of product lines, with near infinite variations. Zazzle’s patented technology precisely visualizes exactly what the customer will receive even before the product is made, on-demand. Launched in 2005 and based in Redwood City, California, Zazzle's vision is to redefine commerce, powered by the world's imagination.
15/08/2016
