This features a photo of our cat (Mister Cat, and yes that IS his name) peering through the window blinds straight into the camera. It's a great shot, and it's perfect for LOLcat creativity. Some items in this product line already have the "I see what you did there" line added, others already have a field laid out for you to add your own text, while still others, you will need to click on "Customise It' to add your own text--so that you can choose your own font. Just depends on how creative you want to get, and how much effort you want to put into it! Of course, even on the ones with text, you can choose to delete the text and just have the product with the great photo of Mister Cat--he's kind of a star in his own right!