The normal retail business is hard, real hard, especially if you're a new entrant. If you wanted to start selling apparel, for example, you'd have to bulk order your products (most likely overseas) and expose yourself to huge upfront costs, right out of the gates. Even worse, the inventory risk is significant: you might have a few great selling designs but a dud or two could kill your business, as you're stuck with the wasted inventory and its sunk cost. Predicting demand is an impossible task and even managing the different sizes and what's “in stock” is cumbersome.
Due to these restrictions, you're also naturally limited to the number of products and designs you can offer your customers. Instead of designing and creating content, you are stuck with the hassles of running a small business that's hard to get off the ground.
Now imagine having the opportunity to make money with a retail operation, but ditch the heavy lifting, management headache, upfront costs, and liabilities to somebody else? Zazzle has been building the technology solution for you:
Chances are, if you're an aspiring fashion designer, artist, or band, you want to focus on your passion. The content. The design. The creative process. Wouldn't it be great if you could do that and still be able to make good money?
At Zazzle, we've been building the technologies and solutions for this exact purpose. All you have to do to get started making $$ at Zazzle is upload your content! Then, using our online product design tools, you can create t-shirts, all sorts of other apparel, fine art prints, drinkware, and much more.
Once you've designed a product and want to publish it for sale, you get to name your own royalty (we call this the “Name-Your-Royalty” system… ya, not bleeding creativity on that one). This means you can set the royalty to whatever you want, from 10% to 99% of the retail price.
For any seller, brand is important. It connects you to your target customers and provides context that makes them feel associated to you and your products. At Zazzle, we give you a free Zazzle Store, which you can totally theme and customize to match your own personal style and represent your brand. Even better, for apparel, you can choose the appropriate real life models to wear your shirts… check out Model Realviews.
Now what about customers… how do you get the word out? That's the best part: we already have millions of customers who have purchased at Zazzle, and your products will be added automatically to the Zazzle marketplace, so kick back and relax, the buyers will come to you if your products are great. Want more customers? Participate in the Zazzle community, build your fan club, and add products constantly. It can make all the difference in the world.
So, whenever you get a break from the paintbrush, Wacom tablet, or electric guitar, be sure to check out how much money you're making. Just go to My Account where we've got real-time reporting and data on your sales and royalties.
Phew! That was a lot. Ok, deep breath, here are the recapped highlights: (a) there's no upfront investment or inventory risk, (b) you can create and publish an unlimited number of products, (c) the prices of your products and your royalty cut of each sale is up to you, and (d) you get a customizable Zazzle Store to showcase your products in a way that represents your brand. Want even more info? Check out the Earn Money section.
You know the drill. Set up some links – from simple text hyperlinks to product images – pointing to Zazzle products. They don't even have to be your products (and you don't even need a Seller account)... so get on your way to becoming a Zazzle Associate. Link away, traffic master!