At Zazzle, you specify how much money you'll earn for each product that you sell. Choose any royalty rate from 5% up to 99%, and we'll increase the product price to pay you that royalty.
Once you've set a royalty rate for a particular product, that rate will apply to any other style option that the customer can choose for your design. For instance, if you post a t-shirt for sale, and a customer chooses a different shirt style or color, then your royalty rate will be based on the final price of the shirt that the customer buys. If they pay more, you earn more.
Here are a few examples of base-rate prices for Zazzle products:
Basic White T-shirt: $23.35
Greeting Card: $2.95
Bumper Sticker: $3.95
When you post any product for sale, our Royalty Calculator will allow you to set the royalty for that product, see the final price, and how much you will make.
As a Zazzle Seller, you will always receive the full royalty on your original customized product.
You will still receive your set royalty if you allow full customization and the customer personalizes your product with extra colors, text and/or images. In addition, we will pay you a 5% fixed royalty on specialty options and add-ons such as printing on additional design areas, 2XL and up sizes, and print frames.
Whenever you post a product for sale (or go back to edit your product) use the "Royalty" form on the product page to set your royalty. The default is 5%. This form also shows the price for the product and the amount you'll earn on a sale. If you change the royalty, the form will update the product price and your earnings.
As often as you like. You can make changes to test various prices or offer special promotions. Otherwise, just pick a royalty rate that is fair to you and your customers.
It depends on you how you value your work, and what you feel customers want to pay. Generally, we see royalties between 10% and 15%* with an average around 12%. For most Zazzle products. The standard prices for most Zazzle products are set so that with royalties up to 15%, the prices will still be within what customers expect to pay at retail. At the higher rates, the retail comparable would be for high-end art and design. For posters and prints, because of the quality of the finished product, the sky is the limit. We use industry-leading printing technology to reproduce your work with 100+ year archival inks on seven different media, from basic poster paper to two kinds of canvas. Add custom framing to the mix and it's safe to say Zazzle prints are true works of art. You should feel comfortable setting a royalty that reflects the value you place on your work. We see royalties as high as 80%-90% on prints and poster art.
*For royalties of 15% or greater, a 5% transaction fee will be applied.
"Referred Sale" means a sale where Zazzle incurs a cost to acquire that sale. Examples of Referred Sales include: sales arising from Zazzle's Associate Program; sales resulting from a referral through a registered Affiliate channel; sales resulting from our Search Engine Marketing efforts; and sales resulting from our special relationship with Google Base. Let's say a Zazzle Associate likes a particular t-shirt you designed and they put a link to it on their website or blog. When a buyer comes to Zazzle through that link and buys your shirt, we pay the Zazzle Associate a referral payment for referring that order to your product. You, the artist or designer still earn your set royalty rate less a slight referral fee.
Zazzle pays the referral fee on your behalf, and we back that fee out of the calculation of your royalty. We always use a flat referral fee of 20% for every referred sale calculation.
Example 1 Royalty set < 15%
On a t-shirt with site price of $13.75 and a 12% royalty markup, you would normally earn an (unadjusted) royalty of $1.65.
In the case of a referred sale, 20% is backed out of the unadjusted royalty.
By subtracting the referral fee from the unadjusted royalty rate, we can determine the adjusted royalty (the royalty amount you will be paid for this sale).
In this example, you give up 33 cents of royalty in order to acquire that sale. The 20% referral fee is only backed out of your royalty calculation when there is a cost associated with acquiring that particular order. It is important to remember that although your royalty is slightly reduced, without the referral there would not have been any order at all!
Example 2 Royalty set ≥ 20% (including the 5% transaction fee)
On a t-shirt with site price of $16.65 and a 30% royalty markup, you would normally earn an (unadjusted) royalty of $5.00.
As in the referred sale above, 20% is backed out of the unadjusted royalty.
The 5% transaction fee is also applied
By subtracting the referral fee & the small transaction fee from the unadjusted royalty rate, we can determine the adjusted royalty (the royalty amount you will be paid for this sale).
Zazzle offers volume discounts to customers who buy multiples of a given product. Zazzle also runs promotions and offers discounts to encourage customers to spend more money buying your products. We base your royalty payment on the discounted price the customer pays.
The Site Price of any given product expands and contracts in relation to the set royalty so that the royalty amount you earn is covered in the price the customer pays. Increase the royalty rate and the site price goes up accordingly.
Here is how that works:
The Site Price is equal to (Zazzle's Standard Price * .9) / (1 - royalty rate).
Zazzle's Standard Price for any given product can be found on the Create pages. It is essentially the sales price of a single unaltered product (before customization)…$14.95 in the case of trucker hats, for example.
While the referral payment earned through Zazzle's Associate Program is 15% of the net sales price, our Associates usually refer enough sales to earn volume bonuses. Certain other referral channels, such as the Affiliate and SEM channels, can be even more expensive than that. The blended average cost of maintaining the different referral programs, all of which are designed to drive more prospective buyers to your products, is actually more than 20% of the net sales price. But we believe 20% is fair and easy for you and Zazzle to manage, and it's helpful to have one flat rate in order to keep expectations totally consistent.