Arrow Hits the Mark Watch

【mato-ni atari-ya】Target crest. The target (mato) is related to the word 'mado' (aim or target) or 'mado' (circle). It was used as a mark for archery and firearms. The 'atari-ya' crest was used as a shop name or trademark, considered auspicious. It is believed to have become a formalized crest in the early modern period (according to 'Nihon no Monsho' by Ito Kosaku). The target pattern used in designs is thought to have originated from the shape of a square with its corners standing upright, similar to those used in yabusame (Japanese horseback archery). The target crest likely became a family crest due to its martial significance and the auspicious meaning of 'hitting the mark' for merchants (according to 'Kamon no Jiten' by Takazawa etc.).