"Boosting Sales Through UX Optimisation: A Case St

Case Description: Dis Dispad is a growing e-commerce platform that specialises in selling high-quality tech gadgets and accessories at competitive prices. Launched with the mission of delivering cutting-edge technology to a global customer base, Dispad faced the common challenges of driving traffic, reducing cart abandonment, and improving user experience. Initially relying on organic growth and word-of-mouth marketing, the brand realised the need to adopt a more strategic digital approach to scale effectively. To address these challenges, Dispad revamped its website with a mobile-first design, implemented SEO best practices, and launched targeted digital advertising campaigns. Additionally, the store integrated real-time customer support and streamlined its checkout process to enhance user experience. These efforts resulted in a 40% increase in conversion rates, a 60% boost in returning customers, and This case explores the strategies Dispad employed, the tools it leveraged, and the key performance indicators (KPIs) used to measure success. It serves as a practical example for digital entrepreneurs and marketers aiming to grow their online store in a competitive