About

Established in 1948, the Purple and Gold represent tradition, honor, respect, and flash. Loved and hated, but always respected. We honor the legends; Kobe Bryant, Shaquille O'neal, Magic Johnson, James Worthy, Kareem Abdul-Jabbar, Elgin Baylor, Jerry West, and the voice of the Lakers, Chick Earn, with inspired and unique attire designed to link your style with your franchise.

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