About

My name is Alicia, but I am also known as Alicia Cherise. After serving 23 years in the Navy, I retired and became a personal trainer and health coach, driven by my passion for wellness. My fitness journey began in the military, where I learned the vital role of fitness and nutrition in preventing chronic illnesses. I want to channel this passion into a fitness brand combining health and fashion. My clothing line is a source of inspiration, promoting confidence and resilience while symbolizing strength and a commitment to a healthy lifestyle. Everyone deserves empowerment on their fitness journey, and through my brand, I am building a global community dedicated to health, positivity, and transformation. Together, we can promote our commitment to wellness and inspire others to pursue a healthier, stronger future.
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"Waiting On You" Long-Sleeve Workout Shirt
"Waiting On You" Long-Sleeve Workout Shirt
Sale Price $55.21. Original Price $64.95.
DIFU Hoodie Sweatshirt
DIFU Hoodie Sweatshirt
Sale Price $82.62. Original Price $97.20.
"Waiting On You" Long-Sleeve Workout Shirt
Save 15%
"Waiting On You" Long-Sleeve Workout Shirt
Sale Price $55.21. Original Price $64.95.
DIFU Hoodie Sweatshirt
Save 15%
DIFU Hoodie Sweatshirt
Sale Price $82.62. Original Price $97.20.