Membox

Originally, according to the Oxford Dictionary, memes are 'an element of a culture or system of behaviour passed from one individual to another by imitation'. In our modern day and age, memes present themselves as viral images or videos, and they can be political, satirical, comical, and make entertainment and global news more relatable - especially for millennials and Gen Z. They can range from funny pictures of cats or photoshopped images of celebrities, to more serious videos about bullying. As well as aiming to make us laugh, memes have the ability to identify a common feeling, experience or opinion. Think about it: how many times have you seen a funny meme and thought 'that's so me', and then proceeded to tag your like-minded friend in the comment box? They are just so relatable. It's this common association that makes memes such a cultural phenomenon: they're both personal and universal all at the same time. And because of this, they're being shared more than ever.