NOT Design

2024 | In a world full of contradictions, where nothing is as it seems and expectations are constantly overturned, we live in an era where trash becomes art and classical art is dismissed by many as irrelevant. Even good design, once revered, often falls into the category of “no one cares.” Today, an object is no longer confined by its intended function—it becomes a canvas for countless interpretations. Its value isn’t fixed but fluid, shaped by individual perceptions and the ever-shifting influences of television and social media, which dominate our modern landscape. In this era of sensory overload and digital saturation, only brief, punchy statements—those that capture our attention in mere seconds—seem capable of breaking through the noise. Negativity, paradoxically, draws the eye more than positivity, and bold, striking visuals are the only way to engage today's distracted online browsers. NOT DESIGN is a manifesto that started with a deep conversation about this cultural shift. It challenges conventional thinking and invites you to look beyond the surface of the simple words printed on everyday items. These products aim to provoke thought, spark conversation, and encourage fresh perspectives on the ordinary objects that shape our daily lives. What does a bag, a T-shirt, or a pen mean to you? Is it defined by its function or by your relationship to it? This store invites you to question everything. What you see, how you interpret it, and what you believe.