This Is Not A Target Optical Illusion Tote Bag

Bullseye or optical trick? This op art tote turns heads at the office, the gym, the museum shop, the record store or weekend errands. Concentric black rings with three red hits sit above the words THIS IS NOT a target, in bold serif type with the signature red NOT and a hand-lettered script word. Same design on both sides. A witty, eye-catching bag for art lovers, design students, darts players and anyone who enjoys a visual joke. Carry books, groceries or gym kit and let people decide what they're looking at. Make it your own contradiction: the script word is editable. Try "a spiral", "a record", "a vortex", "a rabbit hole", "an illusion" or "hypnotic", or write your own. Part of NOT Design: everyday objects that playfully contradict themselves, for people who like to provoke a smile.